Earlier this year, we shared with you the announcement of the second U.S. version of the Lay’s “Do Us A Flavor” contest, where fans were asked to submit their ideas for the next great Lay’s potato chip flavor. After more than 14 million submissions, four finalist flavors were chosen to be developed by our culinary experts and sold in stores. For three months, those four flavors were sampled by consumers who voted on their favorite flavors via social media. Finally, I’m proud to share with you the winning flavor submitted by Meneko Spigner McBeth (pictured on the right)-- Lay’s Kettle Cooked Wasabi Ginger flavored chips!
Spigner McBeth is a registered nurse with a passion for sushi that started when she was just a little girl, eating handmade rolls by her grandmother. Over the years, her affinity for spicy foods and tastes, like wasabi, only grew, inspiring her winning potato chip flavor. The three runner-up finalists: Chad Scott from Las Vegas, Nev., who submitted Cappuccino; Matt Allen from Troy, Ohio, who submitted Cheddar Bacon Mac & Cheese; and Julia Stanley-Metz from Sacramento, Calif., who submitted Mango Salsa will each receive $50,000 in prize money.
If this all wasn’t exciting enough, the Lay’s brand also announced it will look for opportunities to bring one or more of the three runner-up flavors back to store shelves for limited-time appearances. Stay tuned to the Lay’s Facebook page for the latest details, and join me in congratulating the winner in the comments below!