Few things get me excited more than new potato chip flavors! As you may know, the Lay's brand announced the return of its "Do Us A Flavor" contest in the U.S. earlier this year. The contest, which asked fans to submit their potato chip flavor ideas, resulted in more than 14 million flavor submissions in less than three months. After several months and much anticipation, I am so excited to share with you the four finalists and the flavors that have been selected and fully developed by Frito-Lay’s culinary experts. If you’re anything like me, you can’t wait to get your hands on all of them. And in just a few weeks you’ll have your chance when they hit grocery stores nationwide for the first time. Even better, starting July 28, you can vote for your favorite finalist flavor and help that flavor stay on store shelves!
I'm excited to share with you the four finalists, and they couldn’t be more delicious. The flavors and the finalists who submitted them are:
- Lay’s Cappuccino potato chips: Constantly inspired and fueled by his local baristas’ concoctions, and as a longtime lover of potato chips, Chad Scott submitted the idea of a cappuccino-flavored Lay’s potato chip. Lay’s Cappuccino flavored potato chips do not contain coffee or caffeine.
- Lay’s Cheddar Bacon Mac & Cheese potato chips: Matt Allen landed his dream job as a full-time firefighter. When it was his turn to cook the “family meal” at the firehouse during training, Matt knew exactly the way to his team’s hearts and stomachs. His specialty bacon mac and cheese was a huge hit, and now all of America can enjoy it on a potato chip.
- Lay’s Kettle Cooked Wasabi Ginger potato chips: Meneko Spigner McBeth is a registered nurse with a passion for sushi that started when she was just a little girl, eating handmade rolls by her grandmother. Over the years, her affinity for spicy foods and tastes, like wasabi, grew, inspiring this potato chip flavor.
- Lay’s Wavy Mango Salsa potato chips: Julia Stanley-Metz credits most of her culinary creations to her husband, Rick, who loves to experiment with exotic flavors and ingredients. She and her family have Taco Tuesday every week, taking fresh ingredients from the garden to create her perfected mango salsa recipe – now on a chip.
Can wait to try them? Head to your local store in the coming weeks to buy and try the finalist flavors for yourself – then cast your vote to support your favorite between July 28 through October 18, 2014, on www.DoUsAFlavor.com; via Twitter, Instagram and/or Vine using the hashtags #SaveCappuccino, #SaveBaconMac, #SaveWasabi or #SaveMango; and/or via text message by texting “Cappuccino,” “Bacon Mac,” “Wasabi” or “Mango” to 24477 (CHIPS). Note: Vine and Twitter count as one platform. Be sure to check out the full rules and more details on www.DoUsAFlavor.com.