In 1893, F.W. Rueckheim introduced the World's Columbian Exposition, Chicago's first world's fair, to a delicious blend of caramel-coated popcorn and peanuts that would become Cracker Jack snacks. Since that day 120 years ago, the snack has become a mainstay at baseball games, block parties and get-togethers with friends and family. It's become so popular, in fact, that if you stacked all the Cracker Jack product that has been sold end-to-end, it would circle the globe more than 63 times!
Today, in celebration of its 120-year anniversary, I'm happy to share with you several exciting updates we've made at Frito-Lay to Cracker Jack snacks:
- Two delicious new flavors of Cracker Jack snacks will start appearing in stores nationwide this spring -- Cracker Jack Kettle Corn popcorn and Cracker Jack Butter Toffee popcorn.
- The most popular snack packages, 4 and 8 oz., will include more crunchy delicious peanuts.
- We've modernized Cracker Jack snack prizes with new digital components, including classic stickers with fun facts and special codes that offer surprises online.
- A new Cracker Jack-branded mobile app, featuring two nostalgic games (Baseball and Pinball) available free for iPhone, iPad and iPod touch mobile devices and all Android devices at www.crackerjackapp.com.
And because of the snack's longtime association with baseball, the Cracker Jack brand is also participating in an online sweepstakes through the Louisville Slugger Facebook page where fans can enter to win exciting prizes, such as exclusive Cracker Jack-branded gear, customized Louisville Slugger items and even a chance to win enough products to meet every need for an entire baseball team. Cracker Jack snacks is also proud to partner with Macy's in a variety of activities, including a featured appearance in Macy's "American Icons" 2013 summer catalog, as well as several sampling events around the country. It's going to be a busy summer, so be sure to "like" the Cracker Jack brand on Facebook to stay up to date with all the fun things we have planned!
For now, check out this infographic to learn more about the iconic Cracker Jack snacks, and please join me in saying "Happy 120th Anniversary" to Cracker Jack snacks in the comments!