Did you know our snacks are delivered to stores and merchandised on shelves by our own employees? We use what’s called a direct-store-delivery system, which means that Frito-Lay employees -- Route Sales Representatives (or RSRs, as we call them) -- deliver our snacks directly to stores, merchandise them on shelves, sell-in point-of-sale materials, programs and space, and place orders to ultimately bring the Frito-Lay experience to life for shoppers. It's a great way to make sure our products are always fresh, organized and handled with care.
I recently had a chance to ride along with one of our Dallas-area RSRs for the day, and let me tell you: These men and women work hard! Armed with a thermos full of the strongest coffee I could make, I arrived at one of our local distribution centers at 3:30 a.m. to meet the RSR I was paired with for the day. Within minutes, we were in our truck (that's it on the right) loaded with Frito-Lay snacks and on our way.
While it was hard work, the experience left me with a renewed appreciation for our 20,000 employees who are in the market every day making sure your favorite snacks are on the shelf and ready for you to shop. After all, you can’t really understand a person until you walk a mile in their shoes -- and judging by how sore my feet were at the end of the day, I think the work our RSRs do is quite amazing!