Raising four children, my wife, Janis, and I had to be both cost-conscious and time-efficient food shoppers. Apparently we were also a bit of hoarders.
About three years ago, our now-grown daughter, Kristen, was rummaging through our spices and discovered that many of them were seriously dated -- including one rusty Allspice can from 1966. This prompted an embarrassing purge of our cupboards and refrigerator as we uncovered many items that should have been consumed or tossed out years ago.
Today, we're much more mindful of code dates yet maintain our life-long goal of saving time and money when we shop for food. So, to get some shopping tips and help us with this goal, we turned to a new Web site that Frito-Lay and Wal-Mart just launched, Be Snack Ready.
"Moms told us that they want value and a convenient place on the Web where they can find information about events happening at Wal-Mart, recipes, new Frito-Lay snacks and fun snack ideas,” Marissa Solis (pictured right), Senior Brand Manager on Frito-Lay’s Wal-Mart Shopper Marketing team, told me. “Ultimately, they want to better preplan activities for their families and friends." She and Laurie Ballard (pictured
left), Associate Marketing Manager on Frito-Lay’s Wal-Mart Shopper Marketing team, worked with Wal-Mart to create Be Snack Ready.
When you hit the Be Snack Ready homepage, you’ll find the "Tip of the Day,” and five tabs to dive into for more shopping tips and tools:
1. "Recipes & More" features recipes from Stephen Kalil, Frito-Lay's Executive Research Chef in our Culinary Innovation Center. He’ll add new recipes every month, and consumers can rate the recipes so you can see which recipes become favorites among the site’s visitors.
2. "Snack Fun" provides a monthly calendar filled with snacking ideas, a fun game and a snacking “quick poll” that you can answer and use to immediately see how your answer compares to other consumers.
3. "Snack Ready Alert" gives information on new Frito-Lay snacks available at Wal-Mart.
4."Snack Scoop" directs you to more information -– nutritional details, flavors, and more -- about your favorite Frito-Lay products.
5. "Seasons and Occasions" tells you what's happening at Wal-Mart for key shopping occasions, like back-to-school; in-store events, such as DVD releases; and holiday events, like summer gatherings and Halloween.
I found Be Snack Ready full of useful information, and I hope my brief explanation of the site gives you a jump start in navigating it yourself. I wonder if Chef Kalil will ever post a recipe that calls for Allspice. If he does, Janis and I will have to buy a new can, since we never did replace the one that expired in 1966!
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