Last night, the Doritos brand put four of its talented fans in the limelight when four consumer-created Doritos commercials -- “Casket,” “House Rules,” “Snack Attack Samurai” and “Underdog” -- aired during the Super Bowl XLIV broadcast. Nationwide consumer votes from this year’s Doritos “Crash the Super Bowl” program determined the winners from six finalists, all of whom now have realized a dream come true, and taken a huge leap forward in pursuing their passions.
"Underdog," created by by Joshua Svoboda of Raleigh, NC, went on to take No. 2 in the USA Today Ad Meter, and the Doritos team will award Josh a $600,000 prize. View "Underdog" below:
Congratulations to all four of our winning ad creators!
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