Last year, U.S. fans offered nearly four million potato chip flavor ideas in hopes of winning the Lay’s “Do Us A Flavor” contest and the $1 million grand prize. Eventually, three finalist flavors were selected and Lay’s Cheesy Garlic Bread flavored potato chips were voted America’s favorite and the flavor’s creator Karen Weber-Mendham took home the grand prize. Of course, that was just the beginning because this year “Do Us A Flavor” is back and bigger than ever! This year, not only do fans have the chance to once again submit their flavor ideas for a chance at a $1 million grand prize, but they’ll be able to choose from three potato chip forms as well – Lay’s Original, Lay’s Kettle Cooked and/or Lay’s Wavy.
To kick-off the contest today, the Lay’s brand teamed up with Emmy Award-winning entertainer Wayne Brady celebrated some of the submissions from fans on the official contest launch day. Brady, one of the most versatile performers in show business, selected consumer flavor ideas submitted via Twitter and turned the ideas into comedic sketches and musical videos.
Be sure to submit your flavor ideas now through April 5, 2014, at www.dousaflavor.com, through Twitter (follow @Lays for details), on the Lay’s brand YouTube or Facebook page or by using your cell phone to text FLAVOR to CHIPS (24477).