In today's installment of Frito-Lay Snack Masters, in which we profile the accomplishments and careers of our employees and the work they're doing as true masters of their crafts, I had the chance to interview Marissa Solis, senior director of customer management for Frito-Lay. In her role, Marissa is responsible for managing the relationships Frito-Lay has with our national retailers. It's a unique position that combines a variety of responsibilities including sales, operations, marketing and insights.
Check out more information about Marissa below then be sure to listen to the podcast to learn about her major accomplishments and the upcoming programs she's excited about:
- On how to set a plan for success: It all starts with the customer. We have to know what are their plans for the future, what concerns do they need to have addressed and what are the shopping habits or their customers? Having a clear understanding of wants and needs while knowing the business cold lets us create a successful solution.
- On the importance of communication in customer management: Strong communication is critical for us to do our job. Externally, we need open and clear communication with our shopper partners to learn what they need so we can create a solution for them. Internally, we act as the ambassadors for these partners. We need to be able to communicate the needs of the retailer across a variety of teams to make sure everyone is on the same page internally to make sure we collaborate and deliver
- On technology and the future of customer management: As technology continues to become more sophisticated, it's allowed us to now be able to show sales results in real time with our shopper partners. For the consumer, there are so many different apps now that are designed to make the shopping experience better, and it's critical for us to know all the tools that are available so we can continue to help provide these great experiences.