Did you know an estimated 232,340 U.S. women will be diagnosed with breast cancer this year, and nearly 40,000 will lose their battles with this disease? That number is shocking to me, but it also makes me proud to share that earlier this month, the SunChips brand and Susan G. Komen announced a renewed partnership to encourage women to take control of their health and an active role in breast cancer risk reduction. As part of this year's partnership, the SunChips brand will donate more than $200,000 to Komen to educate consumers through three key areas:
- New educational website – Through May 25, consumers can visit the new site to learn more about early detection. For each site visit, the SunChips brand will donate $1 to Komen, up to $50,000. The guaranteed minimum donation is $25,000.
- Race sponsorships and on-site education - As a National Series Sponsor of the Susan G. Komen Race for the Cure series, the SunChips brand will sponsor 24 races across the country from May through October. Participants will have the opportunity to sample SunChips multigrain snacks and receive educational materials about early detection of breast cancer.
- Specially marked SunChips multigrain snack bags - During Breast Cancer Awareness month in October, consumers will be able to purchase specially marked bags of SunChips multigrain snacks featuring the Komen Running Ribbon and details about how to learn more about breast cancer.
Specially marked bags of SunChips multigrain snacks featuring the pink Komen ribbon and in-store displays highlighting the SunChips-Komen partnership will be available in select retailers throughout the country. You'll start seeing the displays in stores near you now, and the special packaging will roll-out in the fall. For more information or to sign-up for a Race for the Cure event near you, please visit the Susan G. Komen website at komen.org.