As a music and tech geek, I was green with envy of my coworkers who were lucky enough to attend last year's SXSW festival. And while I was sad to miss the incredible variety of tech and music talk, I was especially bummed to miss the Doritos brand’s exclusive launch party to unveil Doritos JACKED tortilla chips. After the big reveal inside a 56-foot-tall vending machine that also doubled as a stage, attendees were treated to performances from a variety of hit music acts. This year, I’m excited to announce the stage is back and renamed the #BoldStage. Even better, you won't need to make any travel plans to catch the show. Doritos is bringing the concert directly to fans by streaming it through its Facebook page.
On Thursday, March 14, three up-and-coming musical artists will compete to determine who is bold enough to open for the evening’s headliners, which include hip-hop legend LL COOL J among other notable performers. Each opening act hopeful will perform one song to convince fans they deserve a place on the Doritos #BoldStage. Immediately following the performances, fans at the event and online will be asked to determine the winner by voting via Twitter. The winning hip hop artist will not only play a 15-minute set on the Doritos #BoldStage, he or she will also have a chance to perform with LL COOL J during his 2013 “Authentic” tour. The artists in alphabetical order are:
- Devin Miles: Devin Miles is a college student and a rising emcee, with the lyrical capacity to rival many other young artists. The 21-year old Pittsburgh native has been defined as “a rising wordsmith” and proves that a mindset of hard work and determination truly pays off.
- Seth Sentry: Dominating the Australian airwaves with singles like “My Scene,” “Float Away” and “Dear Science,” Seth Sentry is a Melbourne hip hop artist who most recently won Channel V's 2012 Oz “Artist Of The Year.” His debut album “This Was Tomorrow” impressed listeners everywhere and his touring schedule resulted in sell-out headline shows around Australia, as well as appearances at numerous festivals.
- Snow Tha Product: At just 24-years-old, bilingual lyricist Snow Tha Product, originally from San Jose, California but now calling Texas home, proves that there are no boundaries to her songwriting and performance abilities. Now signed to Atlantic Records, Snow is currently gearing up to release “Good Nights & Bad Mornings: The Hangover,” a follow up to her critically acclaimed mix tape “Good Nights & Bad Mornings.”
That's not all -- major elements of the concert experience will also be in the hands of fans as they use Twitter to control special effects throughout the vending machine stage and even help select LL COOL J’s encore song! Prior to the event, fans can also interact with the giant vending machine using the hashtag #BoldStage on Twitter or Instagram. The images shared through the hashtag could end up displayed four-story-tall LCD screen between musical sets. The Doritos brand also will reveal other bold fan challenges throughout the weekend via social media. Fans bold enough to join the conversation can visit the Doritos Facebook Page or follow the Doritos brand on Twitter for more details.
Will you tune in to the concert via Facebook tonight? Which opening act will get your vote?