In a matter of days, the world will turn its attention to London where the most elite athletes from around the globe will come together for the ultimate demonstration of preparation, perseverance and performance. What started during the 8th century BC in Greece with a handful of events and competitors has evolved over time to become one of the world’s greatest spectacles.
What I find so impressive about this event is that each host city offers its own unique twist to the pageantry and excitement of the games, yet the underlying formula for success has remained consistent for centuries. Each new venue truly builds off the insights and key learnings of its predecessors, while creating new moments-in-time and experiences that are truly unique and a source of pride for all involved.
Today, Lay’s potato chips kicked off its “Do Us A Flavor” contest, which asks consumers to submit ideas for our next great chip flavor. It’s a contest that has already seen success in many countries around the world, and the timing for our U.S. launch could not be more ideal. In the year 2013 when we reveal our winning consumer-created flavor, Lay’s will celebrate its 75th anniversary. What better way to honor this milestone than to turn the brand over to the fans that have made it a success.
To read the rest of this blog post, click here.