Last week we shared a blog post from Frito-Lay's Chief Marketing Officer Ann Mukherjee about the launch of the Lay's brand's “Do Us A Flavor” contest. The contest, which invites fans to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money or one percent of their flavor’s 2013 net sales, started with a bang with a huge event in Times Square including celebrities, a chance to try Lay's potato chips flavors from across the country and even see some of our popular international snacks.
Take a look at the photos from the event below and then be sure to head over to the Lay's Facebook page to submit your idea for a new Lay's potato chips flavor through the official "Do Us A Flavor" app - you may even end up seeing it on store shelves next year!
A view of the pop-up store in Times Square to launch "Do Us A Flavor."
Fans also got some extra motivation from the display below.
Inside the pop-up store, fans could sample different flavors of existing Lay's potato chips flavors.
Fans were also inspired by some of our international flavors.
Actress and restaurateur Eva Longoria along with celebrity chef and restaurateur Michael Symon took a snack break with Lay's Classic potato chips.