Most of my more entertaining stories seem to start the same way: "I was out with some of the guys when..." There's something about getting together for guys' night that always seems to bring out some legendary times. Of course, you can't head out for a night with the boys on an empty stomach, which is why I'm excited about Frito-Lay's new Ruffles ULTIMATE potato chips hitting grocery store shelves this month in three flavors - The Original, Sweet & Smokin’ BBQ and Kickin’ Jalapeno Ranch.
The chips rock ridges twice the size and depth of original Ruffles and are loaded with real food flavors. The deeper ridges are perfect for holding up the real chunks of bacon or beef in new Ruffles ULTIMATE Dips — Smokehouse Bacon, available this month, and Beef N’ Cheese, coming in July. The chips and dips are the perfect combo when you're gearing up for an epic night.
To help make your next night with the guys larger than life, the Ruffles brand has also teamed up with MAXIM to give you the chance to take an all-expenses-paid trip to New York City to attend MAXIM's Hot 100 party. By sharing your most epic story, you could end up at the hottest bash of the year where you and your buddies will enjoy new Ruffles ULTIMATE potato chips and dips and spend time amongst MAXIM's world's most beautiful women of 2012 and other assorted stars. Add the music of DJ Vice and the scenery of the Dream Downtown Hotel and you've got a night begging to be retold for years.