Today, we announced an exciting promotion between Frito-Lay and Activision, the company behind the popular online game Skylanders: Spyro's Adventure. Launching just last fall, it's already taking the gaming world by storm thanks to its multi-platform capabilities and offline accompaniments -- action figures with special powers who, when activated, "come to life" inside the game.
As part of the promotion, when you buy specially-marked Frito-Lay Multipacks of snacks, you'll receive a unique 8-digit code which can be redeemed online for an exclusive mini-game experience, created for kids aged 13+ and their families: Skylanders: Spyro's Universe. Additionally, some consumers will have the chance to win a Skylanders action figure.
One of the things making Skylanders so attractive for families is the fact you can play the game across multiple gaming consoles without losing your place -- it remembers where you are when you left off last time, even if you change consoles. So, start with Nintendo Wii™, move to Xbox 360™ and wrap up the evening on PlayStation®3. It even works on Macs and PCs.
Check out specially-marked Frito-Lay Multipack bags for details. Good luck and good gaming!