UPDATE (2/28/11): Hi, Snack Chat friends! I'm happy to provide an update on Cathy's blog post below. We heard your great feedback and love your passion for Doritos Taco. So, some good news -- we'll be keeping Doritos Taco on store shelves! Remember to use our online product locator to find stores near you that sell it (http://www.fritolay.com/our-snacks/where-to-buy.html). Happy snacking! - Kristin
Hello again, Snack Chat readers. It’s Cathy Dial from the Consumer Relations team here at Frito-Lay. Every day, our team is talking to and exchanging emails with hundreds of Frito-Lay fans who have questions and comments about our products. It’s through this feedback that we get a better idea of what’s on the minds of our fans.
Today, I’m happy to share our Doritos team has done just that - listened to the feedback from some of our very loyal fans - and is bringing back a flavor from the past. Doritos’ oldest, most popular, most requested flavor is finally back. Drum roll, please! It’s Doritos Taco – back for a limited time with its original seasoning blend and packaged in a retro bag, which clearly identifies this iconic brand.
We’re excited to re-introduce what we’re calling one of our ‘throwback’ flavors with Doritos Taco. ‘Throwback’ is a nod to flavors from the past that evoke fond memories for our fans.
Doritos debuted in 1966 and immediately achieved a loyal following. A year later, we introduced Doritos Taco, and fans have relished the intense flavors associated with the brand ever since.
We retired Doritos Taco when many of the brand’s fans opted for bigger, bolder and more savory flavors. However, many of you called, emailed, and even posted blog entries and comments begging for its return!
So, at long last, Doritos Taco is finally back. Grab a bag or two and savor the flavor while you can - it will be available through Super Bowl. I happen to think it’s a perfect complement to game watching. Ole!