Snack Chat Chief Blogger Dave Philips blogged last month about his favorite ways the Fritos brand team has reacted to consumer insights and brought exciting and innovative programs and products to life. One of the programs he mentioned is the current partnership between Fritos and country music artist Tim McGraw's foundation, Neighbor's Keepers Fund, to help people in need and encourage the spirit of neighbors helping neighbors.
In addition to donating money to support the fund, which contributes to the communities Tim is playing in as part of his "Southern Voice" tour this year, Fritos partnered with Dollar General, one of our key customer accounts, to promote the tour by offering a fun sweepstakes with some cool prizes. Visit the Dollar General Web site now to enter to win a trip to see Tim live in concert in NY, fun fan packs, Dollar General gift cards and other exciting prizes!
I like seeing classic American brands, like Fritos, and our partners, like Dollar General, come together to support community-oriented organizations, like the Neighbor's Keepers Fund. After all, the communities it's serving are OUR communities.
- Kristin H
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