Check Out the New SunChips Compostable Bag Advertising

To celebrate the launch of its new 100 percent compostable packaging, our SunChips brand is spreading its message with a new advertising campaign called 'Change is Irresistible.' The national campaign kicked off two weeks ago during the 2010 Winter Olympics and features new TV, print and digital advertising designed to increase mass awareness of the SunChips new compostable packaging.  

You can find the new ads on TV, in magazines such as Rolling Stone, People and In Style, and on Web sites such as CNN.com, People.com, YouTube and others.

The SunChips bag with 100 percent compostable packaging is currently available in Sam’s stores across the U.S., and is expanding to additional retailers throughout March and April. By Earth Day 2010, all large bags of SunChips in stores across the country will feature the 100 percent compostable bag.

Check out the SunChips Web site to learn more about the great-tasting snack and its compostable bag!