Good afternoon, Snack Chat readers! I'm Kristin Holmes from Frito-Lay Communications bringing you exciting news. Yesterday, Doritos and EA Sports announced that for the first time in the 22-year history of the franchise, the Madden NFL 11 cover athlete will be determined by consumer votes.
Starting today through March 15, fans can log on to http://www.doritoschangethegame.com/ to vote daily for one of three nominees for the Madden NFL 11 cover:
• Jared Allen – Defensive End, Minnesota Vikings
• Drew Brees – Quarterback, New Orleans Saints
• Reggie Wayne – Wide Receiver, Indianapolis Colts
So, today on Snack Chat, I'm excited to share a podcast interview that I recorded with Doritos Brand Director Michael Fox about the Madden partnership, in which he shares details about the program and how it will be brought to life throughout the year. Click here to listen to the podcast now.
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