For the fourth consecutive year, the Doritos brand team is currently sponsoring the Crash the Super Bowl contest, a program in which consumers are invited to create and submit original TV ads that bring the Doritos brand to life. This year, three spots will air during Super Bowl -- the three spots receiving the most consumer votes from among the six finalists.
'Free Doritos,' the winning ad in last year's Crash the Super Bowl contest, took first place in the USA Today Ad Meter. So this year, Doritos upped the stakes and offered an additional cash incentive if the three winning ads that air during the Super Bowl sweep the top three spots in the Ad Meter.
Yesterday, I interviewed Michael Fox, Director on the Doritos brand, to learn more about this year's contest and find out why his team is so excited about the creativity and engagement they've seen from consumers. CLICK HERE to listen to the podcast interview now.
Don't forget to view the six Doritos Crash the Super Bowl finalist ads and vote for your favorite before it's too late!
- Kristin H, Frito-Lay Communications