Madison Avenue Today is Re-named Doritos Drive to Celebrate Crash the Super Bowl

Earlier this year, the Doritos consumer-created Super Bowl ad took the No. 1 spot in USA TODAY'S annual Super Bowl Ad Meter, and today, the Doritos brand announced it will once again turn over complete control of its Super Bowl air time to consumers, but is raising the stakes like never before.  This time, we'll air three consumer-created 30-second Doritos spots during the Super Bowl XLIV broadcast and give the winners $5 million if the homemade ads claim the top three spots of the USA TODAY Ad Meter. 

To celebrate this announcement, New York City’s Madison Avenue -- the iconic symbol of the advertising industry -- will officially be re-named to Doritos Drive today in honor of the creativity and passion of Doritos lovers that changed the Super Bowl ad game last year.  

As a gesture of thanks to the advertising legends that continue to inspire Doritos fans, we're giving away free Doritos tortilla chips throughout the day on Madison Avenue.

Read more about this year's Crash the Super Bowl contest and today's activities on Madison Avenue in USA TODAY and from the Crash the Super Bowl consumer contest Web site.