Hi, I’m Kristin Holmes, Sr. Manager of Communications at Frito-Lay and part of the Snack Chat team (my avatar on the left). This week I’m giving Dave, our chief blogger, a break from blogging so I can introduce you to some other bloggers with unique perspectives and insights I think you should know about. They’re our “Fab 15.”
The Fab 15 is a group of 15 female bloggers who helped Frito-Lay launch our “Only in a Woman’s World” campaign earlier this year, providing feedback and perspective about the program before it launched. We chose each blogger because she represents what it means to be “real” -- real feelings, concerns, celebrations and questions that come through on each woman’s blog. And, each embodies the traits of the characters featured in the Woman’s World campaign and inspires other women -- both online and off.
I’ve enjoyed reading their blogs over the past few months, and now I’m looking forward to meeting and getting to know these ladies in Chicago next week at the BlogHer conference, an annual “crash course” on best practices for reaching the most influential and powerful consumers –- women online.
Frito-Lay is attending BlogHer this year as part of PepsiCo, a sponsor of the event, to demonstrate how we’re delivering “Performance with Purpose” (our PepsiCo vision) and innovating to develop products that appeal to women. We’ll be there to learn from women too. We’re anxious to hear what women bloggers have to say about the products they buy and how they’re engaged online.
Even if you won’t be at BlogHer to meet the Fab 15 yourself, you can learn more about each right here on Snack Chat. Today, I’d like you to meet five of our Fab 15 bloggers, and I invite you to check back on Wednesday and Friday this week to meet the rest of the group. Drum roll please . . .
Andrea Deckard - Mommy Snacks:
Andrea is a wife and a mommy to three, and she blogs with the mission to provide valuable content that helps her readers save, earn, live and learn. Each week, she shares the great deals she finds on different products and services. And, on Fridays, she posts her Fat-Burnin' Friday Snack -- sharing the ups and downs of her fat-burnin’ struggles and offering popular giveaways and helpful tips. Visit Mommy Snacks and get to know Andrea -- and find out this week’s great deals.
Amy Lupold Bair – Resourceful Mommy:
Amy is a former English teacher and currently a stay-at-home mom to two children. She also works part-time as a freelance writer in the D.C. area. In the rest of her “spare time,” Amy manages Resourceful Mommy -- a top blog for parenting tips, giveaways, product reviews and more. Amy was recently named one of the top 50 Most Influential Women in Social Media by the Twitter community. Meet Amy, the Resourceful Mommy.
Audrey McClelland – Mom Generations:
Audrey is a mom of four boys under age 4. She married her college sweetheart and their family lives in Rhode Island. In her earlier career, she worked for Donna Karan International and still reads fashion magazines like they are going out of style (she knows they never will!). Audrey now owns and writes full-time for Mom Generations, with her mom and sister. Learn more about Audrey and get hip, informative and entertaining resources for the whole family on Mom Generations.
Beth Feldman – Role Mommy:
Beth is president of Role Mommy, an online community and events company created to inspire, entertain and inform today's busy moms with the mission that helping children realize their hopes and dreams doesn't mean moms have to give up on their own. Beth, her husband, Darin, their children and two cats live in Westchester, NY, where she loves “the chaotic existence of being a working mom” and is perfectly content with her “fly-by-the-seat-of-her-pants” approach to parenting. Meet Beth and the Role Mommy community.
Christine Young – From Dates to Diapers:
Christine is married to her best friend, Ray, and together they have six very active children -- all under the age of 8. She’s a busy mom who home-schools her crew and is the proud owner and author of From Dates to Diapers, where she shares about life with little ones, offers advice and encouragement, and writes her thoughts about some of the greatest products on the market. Christine works as a Community Manager and Social Media Consultant for Mom Central, is a Mom Expert at Wishpot.com, writes for a variety of companies and sites, and is one of Wal-Mart’s “Eleven Moms.” Learn more about Christine –- and how she manages to do it all -- on From Dates to Diapers.
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