Recently, Dave Philips, Snack Chat Chief Blogger, wrote about the "Only in a Woman's World" 
campaign launched by Frito-Lay this year. The program explores what’s top-of-mind with women today -- diets, beauty, snacking and exercise -- and features products developed specifically with women in mind. The Woman's World Web site showcases these products (Baked! Lay's, Flat Earth, SmartFood and 100-Calorie Mini-Bites) and humorous "webisodes," video accounts of four female friends navigating through life.
And, yesterday on Webmaster Radio's web radio program, Purse Strings, host Maria Reitan interviewed Becky Frankiewicz (pictured at left), Vice President of Women's Portfolio Marketing at Frito-Lay, about the Woman's World programming.
During the interview, Becky explained the strategy behind the campaign that supports our products created with women in mind.
- Innovate with women in mind;
- Change the in-store experience to appeal more to women;
- Communicate with her, not at her; focus on conversation.
She also described the "Only in a Woman's World" cast of characters -- the foursome who are bringing Woman's World to life online, in print ads, on TV and Twitter (@awomansworld).
Listen to Becky talk more about the "Only in a Woman's World" program from the Purse Strings Web site.
- Kristin H, Snack Chat team
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