When people find out that I work with Frito-Lay, I always get two questions: “What new products are available?” and “Why did you discontinue my favorite product (fill in the blank)?” Even my family asks me these questions: My sister still wants to know when we're going to bring back Fritos Racerz (no current plans).
The good news is that I occasionally get to answer the “discontinued” questions by telling people, “Thanks to frequent requests from our customers and consumers, we’re bringing it back by popular demand.” The most recent example is Tostitos Restaurant Style Salsa, which is back in stores this month.
Like many of you, I was disappointed when Frito-Lay discontinued Tostitos Restaurant Style Salsa two years ago to make room for new flavors of dips -- Tostitos Creamy Spinach, Fritos Zesty Bean and Cheese, etc. I always liked the Restaurant Style Salsa though because it's similar to what you get in restaurants -- it's got a bit of a spicy kick with diced vegetables.
Cathy Dial, Frito-Lay’s Director of Consumer Affairs (and former guest blogger here on Snack Chat), tells me that when Restaurant Style Salsa was discontinued in 2007, we received more than 1,600 requests from consumers via letters and our 1-800 number in just a few months, asking us to bring it back -- more than double any other request that year. And the requests kept coming in 2008, so the Tostitos marketing team decided to re-launch the popular salsa this year. It still has the same taste and flavor as the product I knew and loved a couple years ago, yet it is now "All Natural," as is the rest of the Tostitos Salsa line-up.
"We are evaluating adding other authentic dips to the line," says Tyler Reeves, head of Marketing for Frito-Lay Dips. "We're talking to consumers now to find out what they would like, and some of the top ideas are guacamole and cheesy artichoke."
So, if you have a favorite product that has been discontinued, take heart and keep sending your feedback to Consumer Affairs. You can comment here on Snack Chat, or CLICK HERE to submit your ideas and suggestions to the Consumer Affairs team.
Frito-Lay cares what you think about our products and listens to what you have to say, as our Tostitos Restaurant Style Salsa re-launch proves. Tell me what you think of Tostitos Restaurant Style Salsa?