Yesterday on Greenbiz.com, John Makower posted an article,"Taking Care of Business," that is potentially troublesome, as he states, citing data from a 2008 PriceWaterhouseCoopers report:
"Consumers' trust in environmental claims range from 51 percent for those from nonprofit groups to only 9 percent for those from retailers."
I've been talking on Snack Chat about all of the great things Frito-Lay is doing to conserve and preserve the planet, and we're committed to communicating only information that is accurate and credible, especially when it comes to environmental sustainability. I feel good about the progress Frito-Lay has made in conserving and preserving resources, and that our Snack Chat readers trust Frito-Lay, me and the stories I'm sharing.
So tell me, what makes you trust a company and the information it shares?
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