With less than 1% of the earth's fresh water accessible to drink, fresh water supply is quickly becoming a major global issue. In the Philips household, and at Frito-Lay, we're taking steps to do our part for water conservation.
While the U.S. is better off than many parts of the world, our challenge is that sourcing fresh water is becoming less predictatble with changing weather patterns. For example, in North Texas we had a severe drought two years ago, followed by flooding last year, and now we're back into drought conditions.
To do our part, my wife, Janis, and I follow recommended tips for water conservation, including watering our lawn less often, taking shorter showers, and using less water in the kitchen and laundry room.
While Janis and I have only recently stepped up our focus on water conservation, Frito-Lay has been at it since 1999. Thanks to water conservation programs at our plants -- such as capturing, purifying and reusing the water we use to wash the potatoes we use to make Lay's and Ruffles -- and other initiatives, Frito-Lay has cut overall water consumption by over 1 billion gallons!
On Monday (February 2) Al Halvorsen, Frito-Lay's Director of Environmental Sustainability, joined a panel at GreenBiz.com to discuss what Frito-Lay is doing for water conservation. You can check out the full recap of the GreenBiz.com panel at:
http://www.greenbiz.com/blog/2009/02/02/is-water-new-carbon-state-green-business-panel-discussion
Frito-Lay is continuing to develop new water conservation projects to filter and recapture water. And in the Philips household, we're watching the monthly city water bill to see how well we're reducing our own water consumption.
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