Last night during the Academy Awards presentation, TrueNorth aired the winning story in its consumer contest asking people to submit their True North stories -- passions in life that get people out of bed each day. Lisa Nigro found her True North in founding and operating Inspiration Cafe, a restaurant serving the homeless with dignity and respect.
Helen Hunt directed the 60-second commercial that aired, bringing Lisa's True North story to life for all viewers. Visit the TrueNorth Web site to view the Inspiration Cafe commercial and learn more about Lisa's passion.
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