I’m seeing more companies tout their “green” credentials, and like many of you, I’m a little skeptical.
Some companies are legitimately making major steps. Others are just getting started, which is definitely a step in the right direction. And some claim to be doing a lot more than they really are – green washing. The difficulty is sorting them out.
That's why I'm glad to see that Frito-Lay has taken a balanced approach in telling our story in a factual manner. Yesterday in The New York Times Magazine Frito-Lay ran its first ever ad tallking about what we're doing to minimize our impact on the environment [Download NYTimes_FL_Sustainability_Ad]. As you can see, it summarizes what we've done over the last 10 years and what our plans are for the next two years.
Anne Smith, who leads the marketing effort on sustainability for Frito-Lay, oversaw the ad. She speaks passionately about her role, and grabs your attention with her dynamic personality.
Over the coming months, in this blog, I’ll be talking more with Anne and sharing with you the details of Frito-Lay's environmental programs; some of which are summarized in the new ad. Let me know what topics you want to hear more about.
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